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2005 Fall ->Concept Design and Storyboarding ->Treatment
Tasks
Turn-in Document Contents
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| | | Assignment 5: | | | | | Title | Treatment | | Due Date | Monday 10 October 2005 by 6:00 PM | | Points | 10 | | Preparation | Read DDSF chapter 3 | | Venue | External - to be completed outside of class or lab time. | | Connection | Individually | | Turn-in Method | Email - send email to ranger@ecst.csuchico.edu | | Format | Word document | | Subject Line | APCG 117 Treatment your name | | File Name | Treatment_ followed by your name. Use underscores instead of spaces. | | Notes | Make sure your name is in the file. |
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| | You will need to create a treatment for a one-minute television commercial. To generate the treatment, you will need to develop the story, character(s), and plot points.
Background:
A famous advertisement agency has heard of your skills and has asked you to create a treatment for a television commercial for one of their clients. Their client markets “E-Energy” drink with the current slogan of “E-Energy: Dramatically Energizes. Distinctly Vitalizes.” The demographics for the product include predominately college-age individuals. Your task is to create the story, create the characters, create the plot points and write the treatment for the one-minute television commercial. One of the plot goals needs be: demonstrate that E-Energy drink works.
E-Energy the Energy Drink must be clearly demonstrated to invigorate, energize, refresh and enliven. The primary audience is 18-24 year olds, though people through their 30’s also will imbibe. These people include high-energy individuals who have active or even hectic schedules during the day, who enjoy going out at night, and those who need an energy boost to get through the day or through exams, projects, and other boring activities so they can get on with life as well as enjoy life more with E-Energy. E-Energy contains caffeine, and thus does not target children. Additionally it is recommended that individuals sensitive to caffeine, and pregnant and nursing women not consume E-Energy.
E-Energy is a non-alcoholic energy enhancing carbonated beverage that includes water-soluble vitamins (niacin, vitamin B6, vitamin B12, and pantothenic acid), amino acids, added sugar, and natural sources of caffeine. The amino acids are non-animal derived, thus vegetarians can enjoy E-Energy. One 12 ounce serving contains caffeine equivalent to a cup of coffee.
E-Energy is more than a simple thirst-quencher, it is an extraordinary energy source combining all the vital pick-me-up qualities of an awesome energy drink with an unique in-your-face gratification. E-Energy distinctly vitalizes. E-Energy radically invigorates. E-Energy dramatically energies. E-Energy boldly refreshes. E-Energy vigorously enlivens.
Required elements for the assignment:
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| | | Development Data Table | | Characters | | | Character Goals | | | Story Setting | | | Story Flavor | | | Format | | | Theme | | | Theme Goal | |
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| | Character(s) Description – write a few sentences to describe the physical attributes and traits of the character(s).
Plot Points – write a sentence for each plot point for the commercial; list these plot points in chronological order.
Treatment – write a treatment for this commercial. | |
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| | Use the following headings in your document and obviously insert your commerical's details after each of the headings.
Your Name:
Working Title:
Development Data Table:
Character Description:
Plot Points:
Treatment:
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