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Concept Design and Storyboarding
APCG 117 Spring 2006
E-Energy
2006 Spring ->Concept Design and Storyboarding ->Samples ->E-Energy
Author    Development Data Table    Plot Points    Treatment   

AuthorTop of Page

Alisha Thayer
APCG 117 Concept Design and Storyboarding
Spring 2005

E-Energy: Dramatic Energy. Distinct Vitalization

Development Data TableTop of Page

Development Data Table
CharactersMale Student, Attractive Female
Character GoalsMale Student: To fix his drab, mundane, tired life.
 Attractive Female: To entice the male student to drink E-Energy.
Story SettingA busy, big-city sidewalk. Crowds of busy, important people.
Story FlavorLove Story
FormatA hyper-realistic, hip, vivid world that moves fast and hard.
ThemeFind your muse and live.

Plot PointsTop of Page

Plot Points1. A male student finds himself in the doldrums, so to speak. He watches with dismay as the world passes him by.
 2. He is confronted by an attractive woman who offers him an energy drink.
 3. He drinks the drink.
 4. He turns full color, his clothes change, and he finds new meaning in life.
 5. He goes off with the attractive woman to live an exciting, colorful life.

TreatmentTop of Page

LARGE, CROWDED CITY BLOCK. A black-and-white, MALE STUDENT stands in the middle of a rapidly moving, full-color, crowd. He watches sluggishly as busy people go about their busy lives.  He looks hopeless until a young, vibrant, well dressed, full-color, 20-something WOMAN walks by, drinking a can that visibly says “E-Energy.” Everything slows down as she smiles playfully at the student, and tosses him a can. He opens the can and drinks, and everything, including him, return to the accelerated pace. The student changes to full-color, wearing to stylish clothes, and he rides off on a motorcycle with the woman so they can get on with their busy lives.  A sexy female announcer voice says “E-Energy: Dramatic Energy. Distinct Vitalization.”